In a world where game manufacturers can now be sued because they made a console that uses buttons, and those buttons happen to be the shapes of shapes (click here to see the madness), and a woman can claim ownership of the Sun (charging the rest of us for its use, no less), it comes as no surprise that boy band One Direction has tossed their hat into the brand-protection ring.
One Direction, known as 1D to their fans (who are known to 1D as “Directioners”), has filed an application to trademark the usage of the number “1” (as well as the spelled iteration, “One/one,” both in capitalized and lower-case forms), and the letter “D” (which a source says they curiously only applied for in the capitalized form). An email sent to “The Boys” (Harry Styles, Louis Tomlinson, Liam Payne and Niall Horan) for comment, has yet to receive a reply.
Similar to a January trademark application filed by Styles’ one-time fling, Taylor Swift, 1D is looking to protect their brand from outside profiteering. According to a source close to the band, this action looks to protect One Direction from unauthorized use of “1” and “D” anytime the characters, either singly or in combination, appear in print of any kind. The move would keep the characters from appearing together on unauthorized One Direction merchandise, and would also force publishers to recall and reprint school textbooks, would create an instant moratorium on kindergarten renditions of “The Alphabet Song,” and would necessitate the retirement of Sesame Street‘s Count von Count. However, the source added, “Mostly, just think of the frustration it will cause [former bandmate Zayn] Malik. That’s the main thing to keep in mind.”
We reached out to Malik by phone, but a recording says the number is no longer in service. The Children’s Television Workshop, parent company of Sesame Street, has planned a press conference for Friday.